The Air Asia Establishment
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Title: The Air Asia Establishment

Essay Details:

Subject: History
Author: Steven H
Date: August 30, 2015
Level: University
Grade: A
Length: 3 / 788

Essay text:

First day of operations started with RM 1 promotional price. Air Asia started with routes from KL, and then from Senai Airport in Johor in 2003. By Dec 2002, the revenue was stated to be RM 113 million and profits of RM 19.4 million, 1.1 million passengers and most debts settled. Cost cutting measures such as : Fuel consumption being cut by half, and landings being doubled with the tyres. Safety and service were given same priority as cost cutting measures. Problems raised were resolved within 24 hours as a KPI. Air Asia Financial Performance FY Ended 30th June (RM Millions) 2002 2003 2004 2005 2006 2007 Revenue 217 330 392 666 1,058 1,603 Pretax Profit/(Loss) (1...

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