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In the growth stage, sales volume increases significantly, you have more profitability and public awareness, also, competition begins to increase, and product should is priced to maximize market share.
The third stage of the product life cycle is the maturity stage. In the maturity stage the products sales volume peaks, and there is an increase in competitive offerings; prices would tend to drop due to new competition. Also, the promotion of the product emphasizes the differences between other products that are like it.
The fourth stage of the product life cycle is the decline stage. The company can decide to "harvest" the product which would reduce costs but they would still continue to offer the product...
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