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Essay text:
Headquartered in Dallas, Texas, Southwest is traded on the New York Stock Exchange under the ticker symbol LUV.
Southwest operates 520 Boeing 737 aircraft and serves 64 cities in 34 states. Southwest has over 34,000 employees and is led by CEO Herbert Kelleher whose base pay was over $800 thousand in 2007. The firm’s major competitors are Delta, United, Continental and many smaller low cost companies.
B. Vision Statement (proposed)
At Southwest, we strive to be the new generation of flight transportation while providing luxury at a price anyone can afford.
C. Mission Statement (actual)
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit...
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