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Title: Skin

Essay Details:

Subject: History
Author: Myron M
Date: May 5, 2014
Level: University
Grade: B
Length: 6 / 1501

Essay text:

Assuming the research firm’s four forecasts shown in Exhibit 5 of the case are reasonable, what incremental contribution can be expected in 2003 for each forecast? 3 What are the pros and cons of commissioning the test market recommended by the research firm? What would you recommend and why? Overview of Company: Skin-Tique is a corporation that specializes in skin care products such as shaving gels, lotions, facial creams etc. as well as a full line of women’s toiletries. They had sales of $225 million is 2002. Their products are sold in drug stores and food and drug stores. This case study outlines one product that was introduced by Skin-Tique in 1988 called “Soft and Silky Shave Gel...

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