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Appendix
EXECUTIVE SUMMARY
OBJECTIVES OF STUDY
The main objectives of the study are:
i) To assess the consumer sales promotion schemes offered on Lux.
ii) To get an insight into retailers’ views regarding the schemes being offered on Lux.
iii) To study consumer perceptions regarding various schemes on Lux and
responses toward them.
1. SCOPE OF THE STUDY
The geographical scope of the study was restricted to the Ghaziabad & Delhi due to time and resource constraints. The study being exploratory in nature, the sample size was restricted to 80 consumers (mostly student group) and 20 retailers...
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