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BreadTalk Group Limited is a listed bakery based company in Singapore. It was founded in April, 2000 and is currently operating a chain of retail outlets through its principal subsidiary, BreadTalk Pte Ltd, selling a wide range of breads, cakes, buns and pastries. In Singapore, the Group currently has a chain of 24 retail outlets island-wide, and at the same time, BreadTalk is seeking to expand their franchise network to Asia Pacific region like Indonesia, Hong Kong, the People's Republic of China, Philippines, Malaysia, Taiwan, India and also to MiddleEast countries.
1.2 Vision and Mission
Establish BreadTalk as the foremost international, trend-setting
lifestyle bakery brand
Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy
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