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The product that comes fitted with our vehicles come to the customer's mindset when it needs to be replaced (am t[pic]alking about ordinary consumers).While in the case of business customers like truck owners, the choice of a tyre is important because of factors like mileage, maintenance and toughness.
Indian tyre industry is worth around Rs 10,000 crores and is dominated by players like MRF,JK, Appolo, Ceat etc. Ceat is one of the oldest players in the Indian market.
Ceat was established in the year 1924 in Torino Italy. For those who wonder what CEAT means, Ceat is the acronym of Cavi Electrici Affin Torino, that means Electrical Cables & Allied Products of Turin...
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