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Title: Patents

Essay Details:

Subject: History
Author: Marian B
Date: February 2, 2016
Level: University
Grade: B
Length: 3 / 734

Essay text:

Whenever a new product, service or an idea is created, there is every possibility that some one else may imitate it. Whether or not it could be imitated, depends on the fact whether IPR exists. There is little point in holding IPR unless they can be enforced against people who infringe or intend to infringe the same. The projection of a product being based in its category now requires not just product positioning but also the positioning of the company manufacturing it. Corporate identity has, therefore, become very important. People buy products or services for what they mean more than what they can do...

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