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Until 2008, the company has been very profitable and viewed as an industry leader for wireless products and import and export sales. However, the company ignored the signs leading to changing forces in the environment and failed to develop a contingency plan for uncontrollable circumstances in the marketplace. As a result, the company is facing a devastating decline in sales and the senior management team is unsure if they can keep the doors open through the end of the year. A-Z Wireless is desperate for a new strategic plan that can retain and attract consumers in an unsure economy and produce positive profits in years to come...
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