Marketing Mix
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Title: Marketing Mix

Essay Details:

Subject: History
Author: Lois B
Date: April 10, 2015
Level: University
Grade: A
Length: 5 / 1401

Essay text:

However, a lot of hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them, and get it all to come together at the critical time. But if you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel-economy in a country where fuel is very cheap; or publishing a textbook after the start of the new school year, or selling an item at a price that's too high '' or too low '' to attract the people you're targeting. The marketing mix is a good place to start when you are thinking through your plans for a product or service, and it helps you avoid these kinds of mistake...

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