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Title: Lululemon

Essay Details:

Subject: History
Author: Terry S
Date: August 7, 2013
Level: University
Grade: A
Length: 2 / 373

Essay text:

When Wilson has his first yoga session he found it thrilling, he thought it was unsuitable to wear cotton during a yoga session, since chip was use to wearing technical athletic fabrics. Wilson opened the first lululemon store in 1998 in Kitsilano, Vancouver; it was open with a yoga studio, retail store, and design studio. The instructors of the yoga studio were told to wear the products, so that they could give feedback. One of his goals by opening up lululemon was to have the female participation in sports increase by having more comfortable clothing. The name lululemon was chosen from a list of 20 brand names , which had been surveyed by about 100 people...

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