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Levi Strauss has had to make new marketing schemes and techniques in order to compete with other, more popular, jean manufacturers as well as maintain its socially responsible comportment. In many ways, Levi Strauss can relate to many pivotal figures, including Henry David Thoreau, Eli Whitney, Henry Ford, Richard Sears and Andrew Carnegie. Many companies are claiming to be socially conscious in order to attain good public relations and increase profits but their businesses do not live up to their claims. Levi Strauss is unlike all the rest because it has actually risked profits to uphold its social consciousness...
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