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The company affirms this stance by proclaiming its goal is “to please [their] customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.”(Land’s End) With this powerful guarantee, Land’s End has become a market leader in developing customer relationships and fostering business communication as a means to increase sales and market share.
Land’s End began in 1963, when founder Gary Comer had a dream to start a business that had something to do with his hobby, sailboat racing. Created in a basement, along the river in Chicago's old tannery district, the company began by selling sailing equipment, clothing, and racing gear...
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