Into Shoppertainment
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Title: Into Shoppertainment

Essay Details:

Subject: History
Author: Rodney G
Date: June 22, 2016
Level: University
Grade: A
Length: 2 / 389

Essay text:

The whole concept of “Shoppertainment” is whats changing the scene. If it’s about being “Different” I have to steer the conversation towards The Dubai Mall. The Dubai Mall being developed by Emaar Properties, set to open on Oct 30, 2008, is going to create a new identity for itself. What’s in the plan? 400 HD LED Displays 300 Advertising Panels Total area of 12 mn sq feet with internal floor area of 5.9 mn sq feet & 3.77 mn sq feet of gross leasable space 1200 retail outlets 120 food & beverage outlets An aquarium featuring 33,000 aquatic animals World’s largest indoor gold souk & ice rink 22 screen cineplex So the next time you set foot in the city to explore it, undoubtedly this is going to be your certain stop...

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