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Black & Decker
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Title: Black & Decker

Essay Details:

Subject: History
Author: Harold G
Date: March 7, 2014
Level: University
Grade: A
Length: 1 / 268

Essay text:

Tradesmen already have idea embedded that B&D manufactures consumer goods and not professional tools. Better to use a different brand name, especially since DeWalt already has 70% recognition and 53% responded that they are interested in purchasing DeWalt which is manufactured, serviced and distributed by B&D. Tradesmen may be more concerned with image of using the tools more than the quality of the tool or what they themselves think of it. Option 1 only effective for short run. If they don’t strengthen brand, soon competitors will take all of market share. Option 2: will only help for those products that are sub-branded...

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