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Title: The Wal-Mart You Don’t Know

Essay Details

Subject: History
Author: Gerald B
Date: January 31, 2016
Level: University
Grade: B
Length: 18 / 5327
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This is the product that Wal-Mart fell in love with. Vlasic's gallon jar of pickles. WAL-MART PRICED IT AT S2.97-a year's supply of pickles for less than $3! "They were using it as a 'statement' item," says Pat Hunn, who calls himself the "mad scientist" of Vlasic's gallon jar. "Wal-Mart was putting it before consumers, saying, this represents what Wal-Mart's about...

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"Wal-Mart was putting it before consumers, saying, this represents what Wal-Mart's about. You can buy a stinkin' gallon of pickles for $2.97. And it's the nation's number-one brand." Therein lies the basic conundrum of doing business with the world's largest retailer. By selling a gallon of kosher dills for less than most grocers sell a quart, Wal-Mart may have provided a service for its customers...

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