Title: Swot Analysis On Easyjet

Essay Details

Subject: History
Date: January 10, 2015
Grade: A
Length: 3 / 667
No of views: 0
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Essay text:

For an understanding of the drivers of this SWOT analysis and supporting literature, a PESTLE and Porter’s Five Forces analysis could be performed. Strengths • Solid financial growth: 2005 saw an increase in profitability by some 9.1 percent over the previous year, totalling ?67.9 million before tax...

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This reflected an increase in passenger numbers by 21.4 percent to 29.6 million and rise in the revenue per seat by 78 pence to ?38.66. • Strong brand name: easyJet built its name on the back of its flamboyant founder, Stelios Haji-Ioannou, its bright orange airlines and online booking system, which lead to the strapline, “The web’s favourite airline...

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