Stella Artois
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Title: Stella Artois

Essay Details:

Subject: History
Author: Clinton N
Date: September 30, 2011
Level:
Grade: C
Length: 10 / 2748

Essay text:

The total sales volumes had increased and Interbrew turned to be the fourth largest brewer in the world during 2000. Compared to its competitors, Interbrew had a superior and upper compounded annual growth rate, having high sales and, consequently, a notable profitability growth. This was only possible due to the company’s shift in its product mix, taking advantage of the rapidly growing premium and specialty beer markets and the superior margins that these products offered. The product mix shift was extremely important because of the existent intense rivalry that demonstrated real price increasing...

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