Title: Product Mix
|Date:||December 18, 2014|
|Length:||2 / 366|
|No of views:||0|
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of items in its product mix.
Depth: No. of variants of each product in the line.
Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels.
The company can expand its business in four ways.
1 Add new product lines (widen product mix)
2 Lengthen each product line...
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Soaps, Newspapers, Light bulbs etc.
Shopping Goods: Consumer compares quality, price in several stores before making a purchase. E.g. furniture, fashionable apparel.
Specialty Goods: Unique characteristics, strong brand preference and special purchasing efforts. E.g. expensive suits, Photographic equipment etc...
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