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Title: Product Mix

Essay Details

Subject: History
Author: David B
Date: December 18, 2014
Level: University
Grade: A
Length: 2 / 366
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

of items in its product mix. Depth: No. of variants of each product in the line. Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels. The company can expand its business in four ways. 1 Add new product lines (widen product mix) 2 Lengthen each product line...

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Soaps, Newspapers, Light bulbs etc. Shopping Goods: Consumer compares quality, price in several stores before making a purchase. E.g. furniture, fashionable apparel. Specialty Goods: Unique characteristics, strong brand preference and special purchasing efforts. E.g. expensive suits, Photographic equipment etc...

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