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Essay text:
Company name changed to Nordstrom Best.
In 1973, Best was dropped from the company name and assumed current name of Nordstrom
Nordstrom has grown from 1 Downtown Seattle shoe store into a nationwide fashion specialty retailer still practicing the same ideals established by the founder
Renowned customer service, generous size ranges, and a wide selection of clothing, shoes, accessories, handbags, jewelry, cosmetics, fragrances and home furnishings.
Nordstrom stores offer coffee bars as well as a Nordstrom Cafe that offers delicious reasonably priced dining options
Currently operates 105 full-line stores, 51 Nordstrom Rack clearance stores, 2 Jeffrey Boutiques, 1 shoe store, 2 final clearance stores in 28 different states
Encourages the development of an aggressive sales force
Keeps salespersons motivated through job promotions
Promotes only employees within sales department
No set guidelines for their employees
Employees are free to be creative and make sales based on their judgment
Example: A salesperson
can call a customer and
invite them to a free makeup
session...
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