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Title: Nie Comp

Essay Details

Subject: History
Author: Lola A
Date: December 13, 2012
Level: University
Grade: A
Length: 3 / 609
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

A little background information about the newspaper can be summed up as follows: ? Diligent Media Corporation, which owns DNA (Daily News & Analysis), is a joint venture between two industry majors – the Dainik Bhaskar Group and Zee TV. ? With a reach of more than 120 countries and access to more than 250 million viewers globally, Zee TV has created a strong brand equity and is the largest media franchise serving the South Asian diaspora with presence in major global markets, including Asia-Pacific, the Middle East, the UK, the US, Canada, the Caribbean and Africa...

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The Group has transformed itself into an integrated media conglomerate with operations spanning the entire media spectrum. ? For months, DNA kept up an aggressive hoarding campaign, raising immense curiosity before its launch. ? Its promoters, the Dainik Bhaskar and Zee media groups, did a pre-launch survey of over 3 lakh households which increased anticipation and helped it lay the ground for its distribution network ? DNA essentially competing for the No...

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