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Essay text:
From a pricing and customer satisfaction perspective it would appear to be a quality product. Sony has the ability to succeed; but with their entrance into the market with a proprietary interface, could scare the knowledgeable consumer away from their product line. iRiver has a very strong presence in the Asian market and will be a strong competitor there. Scan Disk does not provide a product in the market but has a major strength in the flash memory.
Archos is in trouble loss of revenues and reduction in work force sounds like major steps in trying to right a wrong ship. There primary strength appears to be in the foreign market...
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