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Title: Media Vehicle

Essay Details

Subject: History
Author: Edward M
Date: November 29, 2014
Level: University
Grade: A
Length: 21 / 6166
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

So a Discovery would be the category of tv. Many a time a specific programs or section within a medium may be termed as a vehicle (e.g. Star TV, Times of India newspaper, Red fm) Media Vehicle Television Programme (Star TV) Print Publication (Times of India) Radio Programme (Red fm) Outdoor Site (Hajiali road) Internet Portal (Google) Media • Advertising media generally include TV, Radio, newspaper, magazine, outdoor billboards, public transportation, yellow pages, direct mail, specialty advertising (on items such as note books, pencils, calendars, telephone pads, shopping bags) and other media (catalogs, samples handouts, brochures, newsletter)...

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reach the target audience with specific demographics ? Narrowly defined target audience • Non conventional media: ? Internet Evaluate advertising media options ? The term media encompasses print, electronic, graphic, computer, telecommunications, and outdoor media. ? The term media vehicle(s) encompasses the selection and combination of specific programmes, publications, and displays in which advertising messages will be placed...

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