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Title: Marketingmix

Essay Details

Subject: History
Author: Carolina S
Date: January 4, 2012
Level: University
Grade: A
Length: 1 / 268
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

So it is very important for organizations like Intel to study and understand about the external environment. To do this, we can use the PESTEL framework. P POLITICAL E ECONOMIC S SOCIO-CULTURAL T TECHNOLOGY E ENVIRONMENT L LEGAL In PESTEL framework, the external environment is classified into six broad categories: Political, Economic, Social, Technological, Environmental and Legal...

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Changes in these external forces affect the types of products produced, the position of them, market strategies, types of services offered and choice of business. Political Forces: Intel being a multinational company, it has to operate according to different government policies of different countries depending on the stability of the countries (Writer, 2006) Politics has a serious impact on the economic environment of the country...

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