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Title: Marketing

Essay Details

Subject: History
Author: Glenda S
Date: November 23, 2013
Level: University
Grade: A
Length: 4 / 1019
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Also, the designers are directing the ad’s attention towards a shared shower situation, with a dirty man and a women that can not stand the pubic hair all over the shared bar of soap. Any woman that reads Men’s Health is not right in the head anyway, but the advertisement is trying to reach out towards unstable clean freak women as well...

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This Old Spice ad is designed to grab your attention and run with it. The first thing that you see is a clean shower with a dirty bar of soap. This extreme contrast going from dirty to clean plays a huge role in the advertisements effectiveness. Only in assumption do you think this bar of soap is loaded with pubic hair, but the picture has left out proving evidence...

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