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Title: Lands End

Essay Details

Subject: History
Author: Gloria S
Date: May 16, 2015
Grade: A
Length: 7 / 1977
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The company affirms this stance by proclaiming its goal is “to please [their] customers with the highest levels of quality and service in the industry, along with an unequivocal ironclad guarantee.”(Land’s End) With this powerful guarantee, Land’s End has become a market leader in developing customer relationships and fostering business communication as a means to increase sales and market share...

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Created in a basement, along the river in Chicago's old tannery district, the company began by selling sailing equipment, clothing, and racing gear. From lowly roots to a thriving organization, Land’s End now employs thousands and sells a vast variety of products that reach from the sailboat into the home...

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