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Title: iPod

Essay Details

Subject: History
Author: Marie S
Date: May 5, 2014
Level: University
Grade: A
Length: 5 / 1341
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The actual origin of the word has been disputed; the most anyone's ever learned is that CEO Steve Jobs came in one morning and said to the iPod team, ?I have a theory.' The most promising idea for how the word arose is that the word pod by itself meant a streamlined enclosure. The iPod strategy was to streamline digital music, since existing players were ?big and clunky or small and useless'...

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The iPod strategy was to streamline digital music, since existing players were ?big and clunky or small and useless'. In order to sell this idea as Apple's, the team simply added the characteristic lower-case i, used to market Apple products since 1998. 2. The iPod developed when Apple was on the verge of bankruptcy after several failed projects such as the PowerMac Cube, and the Newton...

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