Title: Into Shoppertainment

Essay Details

Subject: History
Author: Rodney G
Date: June 22, 2016
Level: University
Grade: A
Length: 2 / 389
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The whole concept of “Shoppertainment” is whats changing the scene. If it’s about being “Different” I have to steer the conversation towards The Dubai Mall. The Dubai Mall being developed by Emaar Properties, set to open on Oct 30, 2008, is going to create a new identity for itself. What’s in the plan? 400 HD LED Displays 300 Advertising Panels Total area of 12 mn sq feet with internal floor area of 5...

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What’s in the plan? 400 HD LED Displays 300 Advertising Panels Total area of 12 mn sq feet with internal floor area of 5.9 mn sq feet & 3.77 mn sq feet of gross leasable space 1200 retail outlets 120 food & beverage outlets An aquarium featuring 33,000 aquatic animals World’s largest indoor gold souk & ice rink 22 screen cineplex So the next time you set foot in the city to explore it, undoubtedly this is going to be your certain stop...

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