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Title: Customer Retention

Essay Details

Subject: History
Author: Betty M
Date: October 16, 2015
Grade: A
Length: 10 / 2853
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The companies are organized on a product or brand basis, not on a | |customer segment basis. While they all have customer service departments, and most have a customer service toll free | |number, they lack an integrated marketing strategy that is directed at retention, and that defines retention as the | |measurement of success...

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In this article, we will explore the meaning of a retention strategy, showing how it can be set | |up, and how lifetime value can be used to measure it. | |You have often heard it said that "It is five times more profitable to spend your marketing dollars to retain the | |customers that you have than to use the dollars to beat the bushes for new customers...

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