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Essay text:
The companies are organized on a product or brand basis, not on a |
|customer segment basis. While they all have customer service departments, and most have a customer service toll free |
|number, they lack an integrated marketing strategy that is directed at retention, and that defines retention as the |
|measurement of success. In this article, we will explore the meaning of a retention strategy, showing how it can be set |
|up, and how lifetime value can be used to measure it. |
|You have often heard it said that "It is five times more profitable to spend your marketing dollars to retain the |
|customers that you have than to use the dollars to beat the bushes for new customers...
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Common topics in this essay:
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- Competitive Advantage Of Store Design And Customer Handling In Retail
- Don't Keep Your Shelves Empty
- Financing a grocery store
- Future of the grocery store
- future of supermarkets
- Superior Supermarkets
- Uk Supermarkets
- God in a Grocery Store
- discourse and the wider world
- Should Libraries in Canada remove from their shelves books that some patrons find offensive?
- Customer Retention
- Competitive Advantage Of Store Design And Customer Handling In Retail
- Grocery Store Database
- Grocery Store Inventory
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