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However, the success of Onjus seemed to be short lived.
In 1999, the Director General of Investigation and Registration (DGIR)2 lodged a complaint with the Monopolies and Restrictive Trade Practices Commission (MRTPC),3 against Onjus being sold as a natural fruit juice.
As a result, Onjus was not sold in the market for sometime.
Meanwhile, the competition in the market had heightened with the launch of PepsiCo's Tropicana. Further, ETL's textile division, which was making losses4 (Refer Table I), owed around Rs.870 million to Financial Institutions (FIs) that asked the company to pledge the Onjus and Life5 brands against the loans...
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