Title: burton history

Essay Details

Subject: History
Author: Kimberly L
Date: May 13, 2016
Level: University
Grade: B
Length: 2 / 571
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Sport, not the Burton company was Jake's main focus when he first started out in the 70s. He worked with ski areas to get the new sport going and onto the mountains. He succeeded in the early 80s by convincing Stratton Mountain to give it a shot. "I was talking to all these successful entrepreneurs and realized that it's not impossible to get a business going," recalls Jake (Morrison)...

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Friends were turning friends into snowboarding and sales doubled every season. Skaters, surfers, and skiers everywhere were discovering the new sensation. The temptation was there to get all the money and have stock to go out and build factories and such, but Burton was more focused on a developing high quality snowboarding gear...

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