Title: Benneton ad analisis

Essay Details

Subject: History
Author: Vern H
Date: September 1, 2013
Level: University
Grade:
Length: 3 / 793
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Is it possible to persuade anybody using shockvertising? Oliviero Toscani, one of the most famous representatives of this direction, says yes. In this paper I shall try to ponder on how people from different cultures perceive Benetton’s advertisements and if is it ethical to promote the image of a commercial company using global problems like racisms, wars or (the environmental) pollution...

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It was said that: “scandal and renown promotes brand more effectively than “typical” ads”. Almost all Benetton’s ads create scandal wherever and whenever they are presented. Controversial ads most of the times are connected with astonishment, using taboo subjects like: sex, death or cruelty...

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