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Title: B&D

Essay Details

Subject: History
Date: September 10, 2008
Length: 3 / 695
No of views: 0
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Essay text:

Marketing budget to advertise incentive programs may not be available. Opportunity to obtain a larger portion of the business passengers segment. Opportunity to obtain larger percentage of the worldwide market. In the UK and US BA has a healthy portion of the market share (42 &14% respectively)...

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In the UK and US BA has a healthy portion of the market share (42 &14% respectively). However, in other countries the percentage is 5% and below. Critical Issues Does the global concept make sense for BA? Pro: ? BA is globally weak in their image...

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