3M's New Information

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Title: 3M's New Information
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Subject: History
Date: July 30, 2002
Length: 5 / 1375
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Therefore, 3M could not take advantage of cross selling opportunities through "comparing same-customer purchase information" or "analysing buying patterns across product categories". (IBM Case Study) The importance of each customer, to the entire company, could not be evaluated...
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Furthermore, each unit was responsible for maintaining and updating its customer database, which was a large, costly and duplicative task, as well as highly prone to error. Invalid customer databases existed in 40% of some U.S branch databases. (MIS Quarterly) The problem with the decentralized databases was projected onto the Internet...
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Common topics in this essay:
High Involvement and Low Involvement in searching for product information   How Does Company Information Affect The Short Selling In Hong Kong   If You Were James Gorman, The New Head Of Global Wealth Management, What Information Systems Would You Invest In? Why? Do You Think Morgan Stanley’S Plans For An Integrated Client Information System Are Worthwhile?   Internet, Internationalisation and Customer Value Creation - The Case of Medical Information On the Internet   Investment Opportunities In The Mexican Information Technology Sector   Nokia Product Categories   The Technical System: Information, Information Technology, and Information Systems   the internet and information system that contribute to competitive advantage   Competitive Advantage Of Store Design And Customer Handling In Retail   Information Technology And Quality Customer Service   Sex stops selling when people stop buying   Buying & Selling Copyrights   influences of advertising to consumer attitude towards buying a product   How the Information Age Has Changed the Information Systems Industry   Information Technology has the potential to change societal structure and processes similar in scale to that of both the Agricultural Revolution and the Industrial Revolution. On this basis governments should ensure provision of Information Techno...  
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