XM Satellite
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Title: XM Satellite

Essay Details:

Subject: Technology
Author: Catherine S
Date: August 16, 2013
Level: University
Grade: A
Length: 5 / 1467

Essay text:

XM's primary business is satellite radio entertainment. XM carries music, news (both simulcast and syndicated programming), sports, talk radio, comedy (both stand-up and radio shows), and even radio drama. In addition, XM broadcasts local weather and traffic conditions in its larger markets. The channel lineup is available on-line. To receive satellite radio programming, a customer is required to purchase a receiver. Prices range from less than $50 to over $200. With a service commitment, it's possible to get a simple receiver for free. Key Marketing Issues Specialty Products – Items with unique characteristics that buyers are willing to expend considerable effort to obtain...

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