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5.3 LINKS 9
6- RESULTS ES TEST 10
6.1 EBAY STRATEGY 10
6.1.1 HOW SUCCESFULL IT HAS BEEN
6.2 TEN STEPS IN THE NEW MARKETING 11
6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11
6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY
6.3.2 LINKS WITH AUCTION HOUSES
6.3.3 NETWORK FOCUSED ORIENTATION
6.3.4 MARKET DEVELOPMENT INTO AFRICAN PRODUCTS
6.4 FUTURE OF THE COMPANY 14
8- REFERENCES & BIBLIOGRAPHY 23
The company that I've chosen is Ebay .com, this company is the biggest auction
company on line in the world, recently its trying to expand to Europe; with the take over
of Ibazar (the bigest auction business in Europe), and to south America with the
co-operation with Mercadolibre...
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