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They also must decide how to participate in this new world. They must develop a strategy to address the threats posed by Web 2.0 and seize the opportunities it offers. This is equally true for corporations operating in the Middle East, where Web 2.0 sites have a dedicated following,' said Jad Hajj, an associate with Booz Allen Hamilton, a global management consulting firm with offices throughout the MENA region.
He added that companies also may need to change their business models to better fit the new online environment. 'Those that ignore the growing trend of Web 2.0 usage do so at their own peril,' he warned...
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