Virtual Marketing
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Title: Virtual Marketing

Essay Details:

Subject: Technology
Author: David M
Date: January 15, 2013
Level: University
Grade: A
Length: 7 / 1993

Essay text:

It is found participation slumps after a year if team building does not take place. Some evidence from Geber; Handy (as cited in Sessa et al., 1999) suggests that Virtual teams hinder the development of trust, or that its developed in a different way Coutu; Jarvenpaa, Knoll & Leidner (as cited in Sessa et al, 1999), which according to Brown et al (2007) is crucial for unblocking communication between team members and staying motivated. Development of trust without the usual face to face contact, needs to be expressed and built up through electronic means, very hard to do, but not impossible. Communication Although virtual teams may communicate less then co-located teams the content of this communication is more work related and critical to the team’s success and effectiveness...

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