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It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second ? largest subscriber base in the United Kingdom.
Product
Virgin Media's products are predominantly intangible services. The company's product range includes landline telephone services, broadband internet, digital television, and mobile phone solutions. From the company's beginnings as two small cable companies (International CableTel, latterly NTL, and Croydon Cable, latterly Telewest), a series of mergers & acquisitions have seen the company develop into one of the leading media providers within the UK...
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