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With a strategy of quality and product differentiation within a landscape of vicious competition, Verizon felt it necessary to differentiate based on the service they offered their customers. Verizon is well positioned in the wireless market due to their strong market presence and consumer base. Further, their impending acquisition of Alltel can potentially position them to be the largest US wireless carrier, by adding 13 million additional subscribers. So where exactly should such a corporate giant look to go in order to further strengthen its brand?
In 1982, the US government ended a 13 year long anti-trust suit against what was at the time the world’s largest corporation, AT&T, forcing it to divest itself into 7 regional Bell companies...
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