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That is, Toyota intends to achieve a 15 per cent global share between 2006 and 2010, and thus become the No. 1 auto maker in the world (General Motors currently has about 14.7 per cent of global share). That would represent a big jump from Toyota's current 11.3 per cent share of global sales.
Tomikawa's point, made during a dinner to discuss the company's aggressive truck strategy, is as Toyota goes down this path toward becoming the world's biggest car company, it will run into trouble only if arrogance and complacency set in and grip the company.
Don't think it isn't possible. As recently as the end of the last decade, Ford had a corporate strut perfectly reflected in since-ousted CEO Jacques Nasser...
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