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Essay text:
Many are now saying that Toyota may become the largest automaker surpassing General Motors by next year.
? Uses marketing techniques to identify and satisfy customer needs, and as emphasized by the case video, on customer relationships.
Weaknesses:
? Manufacturers need to make sure that it is their models that consumers want versus competitor's.
? Most products targeted to the US and Japan only - shifting attention to the Chinese market.
? Movements in exchange rates could see the already narrow margins in the car market being reduced.
? Company needs to cautiously keep producing cars in order to retain its operational efficiency, especially in the case of the Prius, which the case study states had a back-order dating back six months...
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Common topics in this essay:
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