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The physical TiVo unit is a set-top box that interfaced between the broadcast feed and the television set.
TiVo offers its consumers a variety of features:
a. The chance of recording up to 30 hours of programming.
b. The possibility of rewinding, pausing, or fast forwarding a live or recorded TV show.
c. The Electronic program guide (EPG) which allows the consumer to see:
? Previews of shows available for recording
? A TiVo produced magazine
? Network showcases where networks promote their best shows
? On-screen TV guide
d. The Season pass: consumers specify their favorite shows and TiVo automatically records all episodes...
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Common topics in this essay:
- Product, positioning, segmentation
- Case Study: Personal Video Recorders
- Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
- Netflix Versus Blockbuster Versus Video-On-Demand
- TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
- Video on demand
- Digital Video Broadcasting Technology
- Coming of Age Video (Margaret Meade) only source is video
- Digital Video Recorders
- Overview Of Video On Demand Systems
- Overview Of Video On Demand Systems
- Personal Digital Assistants
- Pioneering Video On-demand Projects in K-12 Education
- REMOTE APLICATION GENERATION FOR PERSONAL DIGITAL ASSISTANTS
- Total recorder & DMCA
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