The Structure of Mass Media
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Title: The Structure of Mass Media

Essay Details:

Subject: Technology
Author: Evelyn B
Date: June 22, 2015
Level: University
Grade: A
Length: 4 / 1100

Essay text:

Began broadcasting in 1952 To reach potential customers, advertisers buy space or time in mass media that can deliver audiences. Its ads themselves, however, that drive home the sales pitch – but first they must get attention Demassification: Media focus on narrower audience segments. Most media content today is aimed at narrow, albeit often still large, segments (i.e. demassification). Alternative media: emerging narrowly focused advertising vehicles. They include: - sponsored websites and games and other lures to attract return visits - direct mail catalogues and flyers to selected addresses - televisions commercials at the point of purchase, such as screens in grocery store shopping carts - place-based media, such as magazines designed for distribution only in physicians waiting rooms - Telemarketing in which salespeople make their pitches by telephone to households determined by statistical profiles to be good potential customers...

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