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Now, thanks to the success of the little Eee PC and some other innovative designs, Asustek has a chance to break into tech's big leagues. The company, which sells the mini-laptop in the U.S. through retailers such as Amazon.com and Best Buy, is already the world's No. 6 producer of notebook computers and aims to crack the top three by 2013. Those spots are currently held by Hewlett-Packard, Dell, and Acer.
To differentiate Asustek from other Taiwanese electronics companies, Shen and his boss, Chairman Jonney Shih, have been focusing on design. In January the company spun off its contract manufacturing division, and it's beefing up Asustek's design team...
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Common topics in this essay:
- Hewlett-Packard Company
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