The Internet As Mass Medium
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Title: The Internet As Mass Medium

Essay Details:

Subject: Technology
Author: Jenna P
Date: June 22, 2015
Level: University
Grade: A
Length: 1 / 253

Essay text:

This paper proposes a conceptualization of the Internet as a mass medium, based on revised ideas of what constitutes a mass audience and a mediating technology. The computer as a new communication technology opens a space for scholars to rethink assumptions and categories, and perhaps even to find new insights into traditional communication technologies. This paper looks at the Internet, rather than computer-mediated communication as a whole, in order to place the new medium within the context of other mass media. Mass media researchers have traditionally organized themselves around a specific communications medium...

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