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With all the success in their domestic market, Lenovo felt they were ready to penetrate the global market and in 2005 purchased IBM's Personal Computer Division which transformed them into a major international PC manufacturer. As a result of the acquisition, Lenovo gained the rights to the product lines as well as licensed trademarks such as ThinkVision, ThinkPad, ThinkVantage, ThinkCentre, Aptiva, and NetVista.
The acquisition made Legend the world's third largest computer manufacturer (after Hewlett-Packard and Dell). The main issue of concern now is whether Lenovo could become the globally player it wants to be by retaining IBM's customers while at the same time successfully integrate their Asian operations with the US operations of IBM...
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Common topics in this essay:
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