Swot Analysis In Gaming Console Industry
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Title: Swot Analysis In Gaming Console Industry

Essay Details:

Subject: Technology
Author:
Date: January 31, 2013
Level: University
Grade: A
Length: 1 / 282

Essay text:

Nintendo • Anti trust issues in Europe • Hardware complication Sony Play Station 3 Strength: • Integration of next generation DVD players • Backward compatibility with previous PS2 • Mostly Free Online product • Recent decline in profits Weakness: • Expensive hardware and games Opportunity • Great product lunch covering global spectrum. • Penetration of new markets in ME • Penetration of untouched markets by means of bundling • Partnership with Hollywood studios Threat • Lower cost competitor i.e. Nintendo • Delays in production • Constant strategy change Nintendo Wii Strength: • Uniqueness of hardware motion detection • Low cost hardware and software • Intuitive usage Weakness: • Joystick liability • Limited selection of software Opportunity • Penetration of new markets in ME / Europe / Asia • Marketing to novice gamers including seniors and adults Threat • Loss of potential customer because of lack of software selection and sophistication of games...

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