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This paper primarily discusses and analyzes theories and implications of supply chain management. A case study of the German chemical company BASF is going to illustrate main concerns regarding the topic of logistics and especially outlines the challenges and problems companies face when expanding in other geographical areas. BASF failed to realize the importance of an efficient supply chain management, and the related implications for successful implementations of strategies in all layers of the command chain.
Key Words: BASF, Supply Chain Management, Logistics, South East Asia, Strategy
1 Introduction
The Asian economies, especially its South Eastern regions, recorded extraordinarily high growth rates in the last decades...
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