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Competitive rivalries and corporate
strategies provide equally important impetus for research, design innovations, and changes in
the manufacturing process. All automakers are constantly under pressure to identify consumer
preferences, national biases, and new market segments where they can sell vehicles and gain
market share. Their ability to be flexible enough to quickly respond to all these pressures is
determining their future in the industry. The implications of these factors are vast and propagate
along the supply chain of the automakers. In the following paragraphs, we review some of these
critical issues and how they might affect the industry...
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